Online dating branding

A lot of our B2B clients first come to us confused because their product isn’t making the waves it should.

It doesn’t take us long to discover they haven’t clearly defined their ICP beyond industry and job title.

Yes, we’d right swipe and left swipe with our friends, laughing over familiar faces and odd profile picture choices.

It just wasn’t really something people considered we’d hold on to for very long -- just another fad from the tech world. According to Pew, online dating has lost a lot of its stigma, as 59 percent people now believe it’s a good way to meet someone.

How can you attract anyone if you don’t show how you’re the one they’re looking for?

Defining your ICP is part of what we call getting Biz Synced®, which includes developing the messaging, strategy and tactics for attracting and keeping your ICP. You’ll find us in a little suburban Atlanta industrial park, but we build brands all over the world.

Now, while we may laugh at this like we did when Tinder first came into our lives, it’s quickly becoming a popular trend. Because going on double dates or having a friend set them up increases your chances.

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While most people probably don’t have the time or the skillset to take this approach, the overarching idea is simple: set a standard for yourself and stick with it.

I plan to continue sharing my views on what works and what doesn’t in the world of branding and marketing as long as I have even one reader.

A couple of years ago, online dating was considered somewhat of a funny game.

This is due to an added level of trust and understanding that they have common philosophies and beliefs.

Additionally, they usually run in similar circles, which means they have familiar interests.

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