What’s more, the way in which news outlets around the world, included, represented the issue is perhaps more telling of the way older women are perceived by society.
First off, the very word ‘cougar’ is most certainly moot.
But evolving gender roles in modern society have led to more equality between the sexes, challenging this antiquated notion for men.
Sam Owen, Elites Singles Partner psychologist, believes "young men nowadays probably also recognize that older women are adept at diligently juggling so many responsibilities (career, children, housekeeping, fitness, finances, socializing), which makes them intriguing and attractive and a more secure option."The dating website analyzed the upper and lower age search limits for more than 450,000 of its members to reveal the age of a man and a woman’s perfect partner.
Instead it’s a jocular reaffirmation of man’s traditional role as father-figure and provider of material wealth (and woman’s role as recipient).
A common rule of thumb when it comes to dating is that it’s OK to be interested in someone who is half your age, plus seven years.
However, the rise of the "older woman-younger man" relationship has loosened this relationship convention and instead celebrates the age-gap romance.
To call these women “cougars” has a predatory connotation that is not accurate, considering these younger men are just as eager as the women to initiate the age-gap romance.
These women are not mother substitutes either who are “robbing the cradle,” but instead are an example of the modern day woman who knows what she wants and goes after it.