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(Paid Tinder users are similarly able to undo their last left swipe.) The second feature allows users to pause their Facebook Dating profile if, say, they want to take a break from the service, or are in an exclusive relationship and no longer looking to meet other people.

The rest of this story outlines Facebook Dating's existing features as they were launched in Colombia.

It’s not yet clear whether Dating would be enough to lure them back to the social site preferred by their parents.

As Facebook announced in May, users will create separate profiles just for the Dating service.

Facebook restricts potential matches to people located less than 100 kilometers away (there will be a different metric-system equivalent when the product rolls out in the US).

Like other dating apps, you can also choose only to match with people who live nearby, have children, share the same religion, or fit into a specific age or height bracket.“We’re trying to connect people that are open to getting to know each other in the future,” says Nathan Sharp, a product manager at Facebook.

“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.

While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.

That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.

All events and groups are fair game; users will have the ability to unlock that Taylor Swift concert from 2012 and the housewarming party they’re attending next week.

One important note: group and event organizers have no control over whether members or attendees choose to date.

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