While some have labelled its style of content as patronising, one area where e Harmony undeniably succeeds is in user-generated content.The ‘success stories’ page of its website is littered with positive reinforcement, cleverly breaking down content into various categories to target a wide range of demographics and backgrounds.One recent example is the amusing ‘Dictionary for the Modern Dater’, found on its Medium blog.Managing to steer clear of the clichés of online dating, it uses relatable humour to engage and entertain readers.A first message online dating formula is extremely valuable to have.The first message will set the tone for the early part of your interaction and will often make or break you chances with the person you are interested in. More seasoned online daters can modify their approach based on their experience.For example, its Facebook page continuously drives interest.Last year, a Valentine’s Day post generated over 58,000 likes, 9,600 shares, and 2,900 comments – coming out on top in terms of engagement for online dating sites.
Features of the app, unlike Tinder, are also designed to resonate on a deeper level.For example, users are required to ‘heart’ specific parts of another’s profile such as the book they’re currently reading or their go-to karaoke song.Hinge also builds on its positioning as a ‘relationship app’ rather than a dating app to inform its wider content marketing.First messages in online dating that are 100% canned will yield lower results. The ideal solution is a customizable template that is 75% complete before you start.This is the best of both worlds that allows you to include your best lines as well as tailor your message to her. It doesn’t take long to read a profile and you want to know who you are messaging anyway. The best way to stand out is to talk about something she is interested in. This also shows that you took the time to actually read her profile which is a step a lot of lazy guys skip.