Samara believes influencer marketing is a critical extension of communications strategy and not a siloed distribution channel.Prior to joining Kaplow, Samara led the influencer relations team at Marina Maher Communications developing influencer engagement strategies for clients such as Procter & Gamble, Coty, Bayer, Henkel, Merck and Pfizer.Jee Nah led the repositioning of Timex from a bottom shelf watch to a fashionable style brand and has led award-winning campaigns including Kaplow’s work with PVH’s Warner’s brand that was awarded the Gold Sabre for Best Fashion and Beauty Campaign of the Year.
Evan has served as a legal advisor in the areas of real estate and corporate law and as a principal in various real estate developments for more than 25 years. As a Senior Vice President, he is responsible for developing strategic programs on behalf of a diverse client list that spans globally recognized consumer brands and retailers to startups.
At Kaplow, she is responsible for developing innovative influencer executions, creating authentic ambassador partnerships and upholding industry best practices across the agency.
She also has experience in influencer technology, analytics and measurement.
Samara is an integrated communications professional with over a decade of experience working with influencers.
Samara’s category expertise spans consumer, lifestyle, food, health and wellness.